ORS Expands its HAIRepair Portfolio
6/5/2019, noon | Updated on 6/5/2019, noon
ORS Expands its HAIRepair Portfolio
Namaste Laboratories, makers of ORS hair care, continues to expand its HAIRepair portfolio with two new reparative treatments formulated to condition, treat and protect textured hair. Its new Deep Conditioning + Restoring Treatment Masque and Restore + Heat Protect Multi-Benefit Serum feature Coconut Oil, Baobab and Active Protein Complex to help rescue over-processed and heat-damaged hair. These new products are now available at select Target, Walmart and local beauty supply stores.
“These newest HAIRepair treatments were created to deliver the next level of performance-driven innovation to our consumers,” says Nicole Ray Robinson, marketing category head at Namaste Laboratories. “ORS has always been committed to creating products that harness the best of nature to optimize hair health. With HAIRepair we start with naturally reparative powerhouse ingredients as the foundation of our formulas. Our newest treatments feature premium-quality, leading-edge hair repair technology to maximize performance—repairing and strengthening strands from within.”
According to a press release, the new HAIRepair products are formulated with an innovative hair-strengthening active, Active Protein Complex, which penetrates into the cortex to strengthen strands from within while helping hair to resist damage and prevent breakage. This high-performance active ingredient is complemented by naturally nourishing Coconut Oil, which is proven to penetrate the hair shaft and increase hair strength by reducing protein loss. Omega- and protein-rich Baobab from the African “Tree of Life” works to help repair damaged hair, increase hair strength and elasticity, and protect strands from damage caused by chemical and heat stress.
With a large portfolio of haircare developed specifically to address the unique needs of textured hair, the company has been focusing on its HAIRepair collection to offer consumers the perfect fix to counteract the hair-damaging effects of daily styling, chemical treatments, excess heat and environmental aggressors—all key concerns for consumers with textured hair.
NEW! HAIRepair Deep Conditioning + Restoring Treatment Masque 12 oz. net wt. & 1.75 oz. net wt. sizes (SRP $8.99 & SRP $1.79) is an intensive treatment masque formulated with hair-penetrating Coconut Oil, reparative Baobab and Active Protein Complex to deeply moisturize, strengthen and restore over-processed, weak and damaged hair. This deeply conditioning formula is made with multiple sources of plant-derived protein to help strengthen hair and protect against breakage.
NEW! HAIRepair Restore + Heat Protect Multi-Benefit Serum 4.3 fl. oz. (SRP $7.99) is a multi-functional treatment serum designed to restore moisture and strength to damaged and heat-styled hair with nourishing Coconut Oil, reparative Baobab and hair-strengthening Active Protein Complex while helping to protect against damage from thermal styling tools. This multi-tasking formula delivers 3-in-1 benefits to help repair and strengthen strands, improve hair look and feel, and protect from heat up to 420° F, according to a press release.
The full HAIRepair Coconut Oil & Baobab Collection includes:
HAIRepair Invigorating Shampoo 12.5 fl. oz. (SRP $5.99)
HAIRepair Restoring Conditioner 12.5 fl. oz. & 1.75 fl. oz. (SRP $6.99 & SRP $1.59)
HAIRepair Vital Oils 6 fl. oz. & 4.3 fl. oz. (SRP $7.99 & $5.99)
HAIRepair Intense Moisture Crème 8 oz. net wt. & 5 oz. net wt. (SRP $7.99 & $5.99)
HAIRepair Anti-Breakage Conditioning Crème 8 oz. net wt. & 5 oz. net wt. (SRP $7.99 & $5.99)
HAIRepair Hair Polisher 6 fl. oz. (SRP $7.97)
HAIRepair Silkening Serum Thermal Protector 4.3 fl. oz. (SRP $6.99)
For more information about ORS™ HAIRepair™, visit orshaircare.com or follow them on Instagram @orshairepair and Facebook at facebook.com/orshairepair.